Dry cat food
Recipe direction, life stage, kibble and packaging for your own cat food range.
Discuss this formatOEM / ODM
Your brand.
Your kind of pet food.
Create a pet food range under your own brand. Discuss recipe, kibble and packaging requirements for your destination market.
Start with what
makes your market different.
For your own brand, discuss dry cat food, dry dog food, freeze-dried and mixed formats with our manufacturing team at Chongkang.
Recipe direction
Product positioning, ingredients and your target market brief.
Kibble & format
Shape, size and texture options for your product concept.
Packaging & brand
Pack size, artwork direction and market-specific label content.
Build a clear starting point
What can make
the range yours?
Bring your product idea. The development scope is reviewed for your recipe, packaging and destination market.
Prepare a private-label brief- Recipe & ingredients
- Protein source, ingredient composition and declared nutritional profile.
- Flavour & kibble
- Flavour direction, particle shape, size and texture requirements.
- Pack size & artwork
- Bag size, brand identity, artwork and label language.
- Market & documents
- Destination requirements, product specifications and documentation to review.
From your first brief
to product handover.
Five stages to discuss, confirm and plan together. The scope and timing are agreed for your project.
- 1
Your market & brief
Share your destination market, sales channels, product type, packaging direction and expected volume.
- 2
Recipe & pack direction
Review ingredients, declared nutrition, flavour, kibble format and pack size against your brief.
- 3
Samples & artwork
Review sample feedback, agree the product reference and check the packaging artwork and label content.
- 4
Order & production
Confirm specifications, quantities, packaging, inspection requirements and the schedule before production is arranged.
- 5
Inspection & delivery
Agree pre-dispatch checks, required documents, shipment arrangements and the product handover.
Before we begin
A few useful
questions.
What should I include in my enquiry?
Your destination market, product type, preferred pack size, expected purchase volume and any specific formula or documentation requirements.
Can I use my own brand?
Yes, private-label and OEM / ODM projects are part of the conversation. The specific recipe, packaging scope and commercial terms are reviewed against your brief.
What are your MOQ and lead time?
These depend on the product and packaging requirements. Share your project details so the applicable quantity, price and schedule can be confirmed.
Can I discuss the Mischief range instead?
Yes. Let us know which recipes interest you, your country and sales channels. Distribution terms and availability are reviewed for your market.
Formats for your
private-label brief.
Beyond the Mischief collection: product directions to discuss under your own brand.
Dry dog food
Recipe direction, kibble shape and packaging for your own dog food range.
Discuss this formatFreeze-dried formats
Discuss the ingredients, piece format and packaging required by your brief.
Discuss this formatMixed pet food
Discuss the product combination, proportions and packing requirements.
Discuss this formatThese are private-label development categories. The Mischief collection shown on this site is cat food; specifications for other formats are reviewed for your project.
Mischief or your own label
Make room for
your next range.
Explore Mischief for your market, or start an OEM / ODM project under your own brand.